Facebook’s ‘Order Food’ Feature Officially Launched in the US
Facebook recently announced its new feature, enabling consumers to order food from local restaurants using their applications. Rather than compete directly with other ordering systems, Facebook works with several players, including EatStreet, Delivery.com, DoorDash, ChowNow, Olo, Zuppler, and Slice. He also works directly with restaurant chains like Jack in the Box, Five, Papa John, Wingstop, TGI Friday, Denny, El Pollo Loco, Chipotle, Jimmy John and Paner.
Users can find the new “Order Food” option on the Explore button in the Facebook application menu. There you can search the restaurants in the area and click “Start orders” if you know what you want.
Orders can be set for delivery or delivery. If you already have a Delivery.com account, you can use the existing login. Otherwise, you can log on directly to the Facebook application for Delivery.com, the company says.
In addition, you can read reviews from friends about the restaurant in question to help you decide.
Facebook has been developing a deeper relationship with food companies for some time. Last fall, there was a service delivery agreement known as Internet Delivery.com and Slice, with which the Facebook could order assisted restaurants through its own Facebook sites.
At the beginning of this year, TechCrunch reported the “Order Food” function as a new option in the “Application Research” menu. Facebook confirmed at the time that this is an expansion of the previous “order food” function on the Facebook page. The idea was to see if adding an entry point through the main navigation of Facebook could increase the use of the eating order function.
However, the company did not comment on how long the option was active or how many percent of Facebook users were available.
Today, Facebook confirms that the OrderFood option has been tested since last year and after adding additional partners and responding to customer feedback for all users in iOS, Android and on the desktop in the US.
The process of launching a food order allows Facebook to keep users in their applications longer than users for other general store applications, such as pizza.
The company has introduced a number of other functions for the same purpose, including weather information, instant games, business boards, fundraising, cinema programs, meeting reservations, offers, and more.
“OrderFood” is not a direct revenue manager for Facebook. The company has verified that it will not charge any charges or distribute portions of profits from inquiries through its social network.